30-second summary: SEO involves a lot of tasks, processes, and technicalities that are hard to master and manage Investing in an in-house team can have lots of advantages, like building specialized talent, greater control over performance, productivity, brand and process alignment However, outsourcing to an SEO agency may not deliver the above-mentioned benefits but can be easier on your marketing budget and overheads So, how do you identify the right fit for your business? There are too many parts of SEO and many of those parts are constantly moving and changing. The more a site grows, the more challenging SEO is going to be. So what’s a better approach: to start building your own in-house SEO team or rely on an agency or freelancers? Let’s see… Pros and cons of building your own team Pro #1: You build your own internal talent and knowledge Your team is your biggest asset. Your company is only as good as the people behind it. These are all cliches but they hold true. ...