Web Profit Factory

PeopleImages.com - Yuri A / Shutterstock.com Editor's Note: This story originally appeared on FlexJobs.com. Are you daydreaming of a sun-soaked beach on a tropical island? Or, maybe your summer vacation dreams are closer to home, like a relaxing staycation or a charming bed-and-breakfast in your city’s historic district. Whatever your vacation dreams are, finding a job with a company offering paid time off is likely high on your list of... from webprofitfactory 12 Flexible Companies That Help Pay for Your Vacation

Prostock-studio / Shutterstock.com Editor's Note: This story originally appeared on FlexJobs.com. Are you busy preparing for an upcoming interview? If so, there’s a good chance you’ll hear the phrase, “Tell me about a time you …” Regardless of the rest of the statement, these situational interview questions can be daunting unless you recognize what a terrific opportunity they present. This is your chance to highlight all you have... from webprofitfactory How to Turn Accomplishments Into Stories for Your Job Interviews

Prostock-studio / Shutterstock.com A college degree can be a ticket to career success. But if you pick the wrong major, you might not earn much when you graduate. Recently, the HEA Group — a research and consultancy agency focused on higher education — looked at data associated with a number of college majors and found that among the 10 most popular fields of study, seven paid annual incomes that averaged less than $50,000... from webprofitfactory 7 Popular Majors That Leave Grads Struggling to Earn $50,000

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet. Since the beginning of 2023, the amount of AI tools for marketing has exploded . While there’s no official count of new AI applications since the beginning of the year, if you monitor websites like TheresanAIforThat.com , you’ll find dozens to hundreds of new applications being added every day, with the current list including 4,600+ apps covering over 1,300 tasks. Further, the investment in new AI companies has rapidly expanded. According to the International Data Corporation (IDC), investments in AI software, hardware, and software for AI-centric systems will increase 26.9% to $154 billion in 2023 over 2022, with $300 billion ex...

fizkes / Shutterstock.com Editor's Note: This story originally appeared on FlexJobs.com. So, you’re thinking about getting a second job? At first glance, a second job is an easy way to fill your bank account and gain more experience. However, it’s important to be aware of the potential risks involved. As you navigate adding a second work commitment, consider the impact that working two jobs could have on your physical... from webprofitfactory How to Take On a Second Job

If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed like a relic to be viewed like the Mona Lisa. My name is James Bullis. I am a Marketing Technologist / Webmaster with over 25 years in the industry. I remember when I first learned about this concept around 15 years ago. It was originally called Customer Value Optimization and had an entirely different structure. I’m a web designer and when I started working in this industry I started out in marketing. When I became a web designer, I didn’t understand that a business web design is a part of a business’ marketing plan. After learning more about marketing, I realized how I could put these concepts into the website and use them to create a better website experience for my customer...

Discover the secret to winning your customer’s attention and provoking action with the first ingredient in our 5-part sales formula. Utilize this ingredient to agitate your customer’s pain point or speak to their aspirational state in such a way that they are compelled by the message where they… Stop. Read it. And move on to take action from there. Ultimately, learn how to show your customers that you know them better than anybody else and become a mind readers who speaks directly to those little nuances that only your customer would know about. Using Hooks in Your Messaging Hooks are used in marketing messaging to agitate a pain or passion point that will stop your customers in their tracks, because you “read their mind,” and spoke to something they are experiencing that they want to change. Hooks are all about your customer’s undesirable situation, or aspirational state, and not about the business. “When it comes to creating your ecommerce sales pitch, your pitch happens on...

Stokkete / Shutterstock.com The fear of robots claiming jobs has been around much longer than artificial intelligence services like ChatGPT or Bard, but that risk seems more real than ever — especially in certain fields. Academic researchers from Princeton University, the University of Pennsylvania and New York University recently analyzed “the extent to which occupations, industries and geographies are exposed to advances... from webprofitfactory 7 Jobs AI Might Soon Take Away From You

In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all. One of the best ways to gain insight into digital marketing trends is through the use of graphs. Graphs can help to visualize complex data sets and identify patterns that may not be immediately apparent when looking at raw data. In this article, we will explore the top nine graphs for revealing digital marketing trends. Line Graphs For Digital Trends Line graphs are one of the most commonly used graphs in digital marketing. They are particularly useful for showing how a particular metric has changed over time. For example, a line graph could be used to show how website traffic has changed over the course of a year. By plotting data points over time, it is easy to see any trends or patterns that may have emerged. Line graphs can also be used to compare data sets over time, such as comparing the performance of two different marketing campaig...

Another day, another article, you might think, from some “random” on the internet preaching about marketing and artificial intelligence. But I’m not here to give you fluff and generic knowledge about what you could easily Google online.  Hi, I’m Joshua B. Lee, and you might know me as the “Dopamine Dealer on LinkedIn”. In the past 2 decades, I’ve built 16 businesses, authored a book called Balance is Bullsh*t, and I’ve had clients like MySpace and Google managing nearly a billion dollars in advertising spends. While working with companies that are larger than life, I realized one thing: The digital landscape became quite “noisy”. AKA, there were too many automated things, robotic language, and SELL SELL SELL energies online, and the human touch got lost in the mix. TL;DR: Human connection was obliterated, and too many people focused a lot on monetization for profit’s sake. I’m a consumer myself, so I saw a gap that could be fixed and asked, “How can I bring back the heart ...

Let’s dive into the pool of reports that have been surfacing recently – those revolving around AI, the economy, and how this roller coaster of a world may impact your marketing agency, then we’ll shift gears and put your agency under a microscope. My goal is simple, to spark a lightbulb moment, where you say, “Ah, these are crucial, foundational aspects of my business that I’ve been overlooking.” Your customer avatar, your customer journey, your niche… all those buzzwords you’ve heard until you’re blue in the face (but might not have really acted on quite yet). The “development” of your small business was optional until recently. You could ignore trends, delay updating your services, and maybe even “step away” from operations before… but NOT ANYMORE. Things are changing FAST, and if you don’t get your business on track, you’re going to miss out. Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing pr...