Web Profit Factory

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign.  Let’s get to it.  How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content, products, or customer data. You attach tags to specific items or information to make searching, sorting, and analyzing data easier.  There are various types of tags, including meta tags, analytics tags, image tags, hashtags, blog tags, and more.  So, how do brands use a tagging strategy to make their marketing campaigns stand out? Impr...

fizkes / Shutterstock.com Congratulations! You’ve got a shiny new degree. Now, it’s time to put that degree to work. It’s both thrilling and intimidating to leave behind your college years and jump into the world of resumes, networking, and interviewing, but you can land a job you love by utilizing some key job search strategies. If you’re ready to take the next step in your career, consider these tips for landing your… from webprofitfactory 20 Tips to Find a Job After Graduation

GaudiLab / Shutterstock.com You might assume someone earning $100,000 a year could never be living paycheck to paycheck. But it can happen to anyone. In fact, by one measure, some 40% of Americans who make that much do. That doesn’t mean they’re close to starving, of course — just that they are as reliant as anybody else on regular cash flow to pay the bills. Following are some common but not necessarily obvious ways… from webprofitfactory 5 Reasons Rich People Live Paycheck to Paycheck, Too

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape. Both short-form and long-form videos offer unique advantages and come with their set of challenges. Join me as I uncover the benefits and limitations of each video format to help you make informed marketing decisions. What are Short-Form Videos? Short videos typically range from 30 seconds to less than 10 minutes long. They are popular on social media platforms like TikTok, Instagram, Snapchat, and YouTube. Short-form videos deliver brief yet engaging messages that quickly capture the viewer’s attention. Here are some popu...

aerogondo2 / Shutterstock.com With 30 years of reselling under my belt, I’m the go-to guy when friends need a quick appraisal. And over the years I’ve noticed a recurring phenomenon: The vintage items most people consider valuable usually aren’t, and the things they want to toss are often hot collectibles. Here’s why: Many of us get our idea of what’s valuable from our parents. But markets change, and new collectors have… from webprofitfactory 3 Hot Vintage Valuables That Might Be Hiding in Your Home

Anneka / Shutterstock.com Thinking about starting a family soon? In America, that means you need to be thinking about your employer’s parental leave policies. Unless you’re lucky enough to be sitting on a tall stack of cash, these policies will affect every part of the family planning process, from whether you’re given adequate paid time off to physically recover from birthing a child to whether you’re even allowed to… from webprofitfactory 15 of the Best Companies With Paid Parental Leave

Cabeca de Marmore / Shutterstock.com The ideal side hustle earns us enough money to help pay our bills but doesn’t cut too much into our leisure time. An added bonus is to make money from something we love to do — right? Some vintage sellers have this figured out. If you find yourself stopping by thrift stores or vintage shops from week to week, combing the racks for the best items, it might be time to turn your minor shopping… from webprofitfactory 4 Pros Share Expert Thrifting and Vintage Selling Tips

As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. In this article, we’ll explore the key factors that will shape the advertising environment in the coming months and provide actionable insights to help you navigate these turbulent waters. The Digital Battleground The rise of cord-cutting and the shift towards digital media consumption have fundamentally altered the advertising landscape in recent years. As traditional TV viewership declines, political campaigns have had to adapt their strategies to reach voters where they are spending their time: on digital platforms. According to a recent report by eMarketer, the number of cord-cutters in the U.S. is expected to reach 65.1 million by the end of 2023, repres...

Syda Productions / Shutterstock.com You’re struggling with burnout. The career you once loved is wearing you thin, and work-life balance feels unattainable. Or, perhaps your career isn’t all that bad, but you feel a bit bored and can’t stop thinking about switching to a career that’s more aligned with your passions. Contemplating a career change can bring on many different feelings. From hope to overwhelm, you may need help… from webprofitfactory 12 Common Reasons People Change Careers — and You Can Too

Matt Antonino / Shutterstock.com Ever wonder where people take home the smallest paychecks? The federal Bureau of Labor Statistics keeps data on median incomes across all types of occupations in each state. While the cost of living obviously affects how far that money goes in each state, it can still be interesting to compare. This is particularly true for remote workers, who may hold a job in a state they don’t actually live… from webprofitfactory 10 States Where Workers Earn the Least Money

Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as a successful marketer, you’re going to have to show that marketing is driving sales. Now, the challenge is that in today’s commoditized world, sales teams often struggle to stand out from the crowd. As a result, closed won rates plummet, and organizations find it challenging to demonstrate to prospects how their total value proposition is the clear winner against all of the other competitors. To make matters worse, many organizations rely on “super hero” sales people or even the founder to close deals. This approach is not sustainable or scalable. You can’t build a successful sales team if you’re constantly relying on a select few individuals to bring in all of the busines...

Dean Drobot / Shutterstock.com Job candidates who screw up a resume can quickly see their search for employment turn into a fruitless endeavor. But which mistakes are most likely to haunt your efforts to find work? Recently, Resume Genius surveyed 625 American hiring managers and asked them to describe what does and does not work in a resume. These managers highlighted several foibles that might cause them to quickly send… from webprofitfactory 8 Resume Red Flags That Hurt Your Odds of Getting Hired in 2024 (No. 1 Is AI)

Rawpixel.com / Shutterstock.com The advantage of making my living as a writer, journalist, and translator is that I can work from anywhere in the world. Unfortunately, my computer doesn’t like being covered in sand, and the screen becomes unreadable in bright sunlight … So “anywhere” doesn’t include the beach … as I hoped it would when I made my move to Portugal’s Algarve coast. Alas, I’ve resigned myself to enjoying the… from webprofitfactory How I Found Freedom and Work in Portugal

fizkes / Shutterstock.com It’s undeniable that remote work offers numerous benefits, such as ditching a commute and working from the comfort of your own home. However, it also introduces some challenges, like maintaining clear communication with your team, staying motivated, and establishing boundaries between work and personal life. As you’re transitioning from in-person to remote work and getting ready to start a new… from webprofitfactory How to Transition From in-Person to Remote Work

Hurst Photo / Shutterstock.com Not long ago, moving quickly from one job to the next was a significant red flag for hiring managers. Employers frowned on applicants whose resumes seemed to signal that they couldn’t stay put. The professional reasoning was that these professionals were somehow unfocused, unstable, or maybe challenging to work with. While some employers will always have an unfavorable view of what’s come to… from webprofitfactory How to Job Hop With Intention

fizkes / Shutterstock.com Several million people in the United States regularly suffer through sleepless nights, which many researchers agree greatly affects overall health. Numerous hospitals dedicate entire divisions to studying sleep — and they’re willing to pay you several thousand dollars just to watch you nap, if you’re willing to get paid to sleep. Some studies require overnight and even several nights in a… from webprofitfactory This Is How You Can Get Paid to Sleep

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors : Their advertising and digital presence and seemingly never-ending budgets consume the landscape. Colleagues : Their tried-and-true proven tactics or lessons learned. Customers : Their calls, requests, and ideas.  Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department.  It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs to control.  It is one thing to learn from and entirely another to be controlled by.  In Part 1, we explored how knowing what we want is critical to regaining power. 1)...