We all know that the Tiktok algorithm is responsible for the high engagement on the platform; however, we do not understand how it works. As a brand starting on TikTok or if you’re just trying to be more consistent, it is helpful to understand the algorithm and work with it to get the best results. In this post, we will explore what the Tiktok algorithm is all about and how it works. What do they say about the Tiktok algorithm? The Tiktok algorithm is an exercise by Tiktok bots to select personalized content for each user. The bots discreetly observe your clicks, videos, profile views, interactions, and behavior on the app and gather information. Based on the insight, the Tiktok algorithm identifies your preferences, and the bots will push related content to your “for you page.” This means the videos on your friend’s FYP do not appear the same way yours do. Every user is fed personalized content determined by their engagement on the platform. So, if you wonder why ce...