Striking the Right Balance Between Business Branding vs. Personal Branding
Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. In creating a new business or online presence, one of the toughest decisions you may make is whether to establish your social business brand by your personal name or a fictitious “DBA” identity, such as a catchy word, phrase, or slogan. It’s hardly a trivial decision, especially considering your online identity eventually will sprout hundreds if not thousands of backlinks which will need to be well-tended if you decide to do a digital makeover at a later date. Confused on what to do? Join the club. Do you drop whatever you are doing right now, rush over to GoDaddy, and immediately reserve your-personal-name-dot-whatever, or stake your branding claim on a hot potential digital DBA? Luckily others have already been down this path. They ca...
